What do you do when you've launched a new product in the dizzy dotcom days? The answer is simple - Advertise! If you remember the conventional wisdom of dotcom times, it was 1. Build something, 2. Raise money, 3. Advertise the hell out of it, 4. Grab as many customers as possible, 5. Sell or float the company, 6. Retire and write a smug book about your experiences. We were entering stage 3 and starting to ramp up the spend. Little did we know we'd never get to write the book...
Moonfruit history
Tuesday, January 9 2007
Moonfruit History IV - Mar to Jun 2000
By Joe on Tuesday, January 9 2007, 10:33
Thursday, November 30 2006
Moonfruit history - chapter III - Jan 2000
By Joe on Thursday, November 30 2006, 16:42
So, there we were, trying to close our £5m investment round, running out of money fast, and just having launched the first version of Moonfruit (not even called SiteMaker at that point).
Monday, November 13 2006
Moonfruit history lesson - chapter II - 2000
By Joe on Monday, November 13 2006, 13:22
How do you raise £1m? Good question. The answer to which was not to raise £1m, but instead to raise £5m, as we were told at the time by another internet entrepreneur. Apparently this was much easier. A good .com business plan needed ambition, and ambition required cash, so in a way if your plan lacked ambition you wouldn't get the cash, so £5m it was.
Moonfruit history - chapter I - 1999/2000
By Joe on Monday, November 13 2006, 13:19
What the hell is a Moonfruit anyway? Good question. Apparently it is a kind of Jurassic fauna (you know a flower from around the same time as the dinosaurs), but we didn't find that out until sometime in late 2000 when we were at the BBC 2 Internet awards, sitting next to the guys from 'Walking with Dinosaurs' and picking up our award for 'Best online design'.