Fri, 9 Sep 2011


Clare

Fri, 9 Sep 2011, 11:34



Startup Accelerators and Internet Bubbles

Joe White is COO of Moonfruit.com. He wrote the blog (below) for Reuters' The Great Debate UK series.

All this week Seedcamp, a UK-based internet startup accelerator, has been running its headline annual event Seedcamp Week in London.

As an accelerator, Seedcamp has mimicked a successful process established in the U.S. by Y Combinator, Techstars and others of taking early stage internet entrepreneurs and running them through an intense programme of mentoring and business development. Mentors are laid on from different disciplines and work with the entrepreneurs each day. They cover founders, product experts, venture capitalists, marketing specialists and more. The best ideas at the end of the programme get funding to get started. Seedcamp Week brings the best of the best from the Seedcamps throughout the year and around the world for a final London mentor and pitch feast.

Seedcamp has grown its fund to €5m this year and made some other announcements to bolster its success. There’s no doubt that a tie-up with Dave McClures’s 500 Startups will boost Seedcamp’s profile (disclosure: Dave McClure is also a Moonfruit investor).

But there are two questions that have plagued internet tech financing in recent months: Can Europe produce internet companies that rival their U.S. cousins in terms of success and influence? And are we in a tech bubble?

Let’s deal with Europe first. Seedcamp Week ends today – start-ups this time ranged from grabcad.com and farmeron.com, bringing the internet to engineers and farmers, to compilr.com and transferwise.com hoping to disrupt the software compiling and foreign exchange transfer markets respectively.

In my mind, for the UK to really produce world beaters with $1bn plus valuations, we need to have start-ups that play to our strengths. The UK and London in particular have strong industries in finance, design, music, and the marketing and creative industries. Some of these talent pools should help a great deal in the 2.0 world of slick UI and simplified design. NYC has done well to distinguish itself from the Valley based on a similar city profile to London, with companies like tumblr, foursquare and etsy.

Mint.com (started in 2006 in the US and acquired for $170m in 2009) was complimented for being a design-led site that happened to sell personal finance software. Wonga.com, which provides short term loans, is a UK champion in this ilk. It has similarly great, simplified design, is based in financial services, and with £73m revenues in 2010 and strong growth a high value IPO may be on the cards. Also in this vein is betfair.com, sourced from our national love of gambling, and zopa.com, providing peer-to-peer lending, sourced from the UK’s love of fairness and new found suspicion of banks. Successes like moo.com, last.fm and spotify.com show the influence of the design and music industries.

And now to the bubble. There’s been a lot of talk of tech bubbles, Angel bubbles and accelerator bubbles. Marc Andreessen says we’re not in a bubble and public tech multiples are too low, while Steve Blank says we are in a bubble, particularly at the Angel end which is playing out “by the book”.

The first Internet bubble took a long time to build, from the Netscape IPO in 1995 to the Nasdaq peak in March 2000 and subsequent crash. The U.S. was buzzing for a few years before the money, buzz and funding started to flow and build in Europe. New players piled in and more money chased fewer opportunities. Investors went further afield to chase them.

Moonfruit and I lived through that crash. We took VC funding in January 2000, and launched our business. We had no idea how close to the crash we were, and I don’t think we appreciated how long the boom had already been going when we joined the party. We have a post-crash happy ending, but this is not common. More and more of the U.S. VCs closed their European funds after the crash and many have not come back.

So what does that mean for Seedcamp and 500 Startups? Is this tie-up a sign that Europe is heating up? Is too much money chasing too few opportunities in the Valley? Too many accelerators? Are we beginning the last hurrah? I hope not.

As Mike Butcher from Techcrunch said in a recent interview, Seedcamp’s example spawning more accelerators in Europe could be a case of “a rising tide lifting all boats”. But even if the tide goes out those funds will have been injected into the economy and we’ll be left with more experience and knowledge.

For the original article, click here.

Stylist Masterclass: Wendy Tan White gives some tips to budding entrepreneurs.

From Stylist magazine:

Wendy Tan-White, founder and CEO of website-building company Moonfruit, recently joined us for our weekly Lunchtime Masterclass.

This web chat is now closed - but you can read the full transcript from the discussion in the comments section, below.

Wed, 31 Aug 2011

Sarah

Wed, 31 Aug 2011, 16:02




Moonfruit grows to over 4 million websites

Today we are excited to announce that Moonfruit has just reached a new milestone with over 4 million websites around the world built using our technology making 2011 an exciting year for us.

Growth

There are approximately 4.8 million small businesses and this number is steadily increasing. We see this as an amazing opportunity to help these businesses build a presence online. Small businesses are increasingly getting to grips with doing business on the web and Moonfruit makes it easy to do this. There is a growing understanding of the importance of websites for a small business taking off, and all of us at Moonfruit feel privileged to be a part of this growth.

Moonfruit enables people to build quality websites with an array of tools available online without the need for any prior technical knowledge. There is much versatility with Moonfruit sites, as our customers are given a huge range of features including blogs, videos, photo galleries, mobile optimised sites, and e-commerce! Our ambition to improve these features and aid you in building fantastic sites is testament to the 4 million already built, and we look forward to seeing that number continue to grow as we strive to improve our services.

Lets do a quick look back over the past 12 months and review what we've updated on the site.

All in less than 12 months!

Featured Sites

A final thank you must also go to the Moonfruit community, for without them showcasing the features and tools through such creativity and imagination, 4 million sites would surely be nothing but a dream. I bet you are wondering who the 4 millionth site was... well here it is! Let's Party!!!

Let's Party

Wed, 24 Aug 2011

Clare

Wed, 24 Aug 2011, 16:06



Why angels are worth the effort

Wendy Tan White is the founder and CEO of Moonfruit

Once your business has the proof points to make it a success, an injection of capital may be required to help it scale. At this early stage, it’s much more common to get it from high net worth individuals who have made money as entrepreneurs (angel investors) and who are willing to take more of a risk. They offset this with the belief they can make a difference using their experience. Alternatively you can apply to modern seed funds like Seedcamp, Hackfwd, Ycombinator and 500startups. They use an ecosystem of experienced entrepreneurs to mentor their investees.

Why would you take angel investment or seed fund over a bank loan or a VC fund? Because real entrepreneurial experience is invaluable. If you’re growing a tech business, you’ll ideally be able to find an entrepreneur who understands this sector. In the USA, a strong culture of entrepreneurialism has meant that many people who have built and sold tech businesses have re-invested in other young companies. This ecosystem is not as mature in Europe but is definitely improving.

I saw this illustrated at the Dublin Founders Summit last year, which included the founders of Twitter, Skype, and YouTube. MicroVC Dave McClure, founding partner of 500startups.com, who is now an investor in Moonfruit, asked the European investors and entrepreneurs in the audience to raise their hands if they had bought an expensive car. He then asked them to keep their hands up if they’d invested money into a start-up or seed fund. Out of at least 25 hands, only three stayed up.

12 months on there are several new seed funds in Europe, including Passion Capital and Springboard. Things will continue to improve as more European entrepreneurs exit. To take advantage of this, you need to pick an angel in the UK with experience in the sectors relevant to you. Choosing the right one is vital. So how do you identify the right investor? And how can you persuade them to work with you?

One of the best places to start is to look at other companies that you consider to be related to yours, and find out who their investors are. You’re more likely to secure capital from someone who understands your market, and they are more likely to be valuable to you.

To then get your business in front of your chosen angel, you need to be very well prepared and also willing to go that extra mile. Angels are often incredibly time pressed and it can be difficult to get a meeting with them. If you know someone in common, ask them for an introduction: they are much more likely to take a meeting through a recommendation. You may have to really go out of your way to meet them. I know of one start-up that flew from London and gate-crashed the Dublin Summit for a ten minute meeting with an angel.

It’s a fine line between perseverance and stalking someone, but if negotiated well, it’ll be worth the effort to get the right combination of capital and experience into your company.

This article recently appeared in Growing Business. To see the original article, click here.

If you liked this you may also like:-

  • A bubble with substance
  • The rise of women entrepreneurs
  • Simon Duffy: "There's nothing like the early stages of a new business"

Tue, 23 Aug 2011

Clare

Tue, 23 Aug 2011, 15:27



The legal curse of running a small business in London

Joe White is co-founder and COO of website builder Moonfruit. He's grown the business across a decade to an international company with Silicon-Valley-based backing. But White has had his fair share of headaches along the way. Here are his tips for small businesses looking to avoid legal hot water.

Running a small business in London can be a battle at the best of times, particularly in terms of managing your own time as it is one of the most valuable resources in the company. You need things done correctly, you can't do them all yourself, and you don't want to be distracted by things you shouldn't have to worry about. I should know, as COO/CFO of the number one hosted website builder in the UK, Moonfruit.com. We're a DIY website builder for consumers and small businesses to share their passions online, based in central London. Legislation affecting your business can seem like one of those extra things you just shouldn't have to worry about, but it is real and does matter. Some of it is a real pain, some of it is good discipline with real benefits. The main kinds of legislation that affect the running of your business are:

  • Employment law: essentially, this concerns the relationship between you and your employees. From payment rights to varying types of discrimination.
  • Consumer protection: this looks to ensure that consumers are treated fairly by businesses and to ensure product quality is satisfactory.
  • Tax and regulations: anything from payroll taxes, VAT and corporation tax, to filing accounts and statutory documents.

It's your responsibility as a business owner to make sure you take notice of all these things. But this doesn't mean you have to do it all yourself. My first piece of advice would be to make sure you have an accountant who is looking out for the day to day stuff, particularly payroll and taxes. The revenue aren't particularly sympathetic to people who pay incorrect tax and a competent accountant will make sure you do. It is an additonal outgoing but - trust me - accountants are worth their weight in gold.

On the legal and employment side of things, treat people fairly, with respect, and you'll be okay in most cases. If you find yourself in a tricky situation, then take advice. There are several business services that will offer standard contracts and process documents (e.g. dismissal), so you can use these to save money. Smarta offers a business software bundle that includes legal and accounting software, so that can be helpful here. Most importantly, don't be afraid to do something for fear of regulation or concern that it's all too complicated. Seek to do things the right way and take advice if you're unsure, but don't get paralysed. Most government agencies want you to succeed and will work with you to help you comply, even if it's tidying up after the event! Some laws can even lead to a benefit for your business. Understanding that EU law requires us to give customers a 60 day right of refund for digital purchases has allowed us to promote this effective 60 day money back guarantee to our customers - to their delight! So it's not all bad :-)

Further reading: FREE Business Briefing: How to interview; The Comply or Die ebook

This article first appeared in SMARTA See it here

Fri, 19 Aug 2011

Clare

Fri, 19 Aug 2011, 16:23



Webuser: Gold Award

The following article appeared on the Webuser blog recently in a group test of online website builders. Moonfruit received the Gold Award but we were also pleased to see that our partners came 2nd and 4th.

The full article in pdf format can be found here Moonfruit_Web_User_review_Aug_2011121.pdf while the review of Moonfruit is reproduced below:

Moonfruit ❘ ★★★★★

If you’re looking for a simple way to put together a website that looks like it’s been designed by a professional, Moonfruit leads the way. Its attractive website isn’t just a shallow bid to get you interested, but a genuine indication of the kind of site you’ll be able to create.

Considering the calibre of website it aims to produce, Moonfruit is amazingly easy to get started with. To begin the 15-day free trial, just register a username, email address, and a password. Click one of the eye-catching templates (there are 100, and every one of them looks great) and your website appears in front of your eyes, ready and waiting for your content. Click a text box to enter new text, or click an image to change it.

There are some elements, however, that you can’t immediately change. Moonfruit uses a master page, which acts as the base layer of your website. This holds the elements that appear on every page, such as the title and navigation. It’s a neat system, once you get your head around it, since it ensures key elements are identical on every page. This makes your website look coherent and well-designed.

The basic package costs £4 per month, for which you get 500MB of storage for a single website. The number of pages is unlimited, and you get 10GB per month of bandwidth. This is actually not a huge amount of space, but it ought to be enough to hold a modest website with plenty of content, and you won’t be restricted by the page count.

If you double your payments to £8 per month, you can have a domain, PayPal integration, twice the storage and bandwidth, and the ability to create five websites. If you’re feeling really ambitious, there are also £15- and £35-per-month packages available. The first offers 2.5GB of storage, 15 websites and unlimited bandwidth, while the ‘full-throttle’ package gets you 5GB of storage and a whopping 50 websites.

Verdict: Moonfruit has led the pack in offering attractively designed websites that are easy to set up. This latest incarnation is no different, and offers a collection of gorgeous templates to choose from and a good smattering of features to play around with. The site is split into two layers, so you can’t muck up the overall design by changing things on your various pages. If you find that adapting the templates is a bit tricky, there are blank ones available that let you start from scratch.

Price: From £4

Features: ★★★★★

Performance: ★★★★★

Ease of use: ★★★★

Value for money ★★★★

Overall ★★★★★

For the original Webuser page, please click here

Wed, 17 Aug 2011

Joe

Wed, 17 Aug 2011, 17:43



New Release 17 August 2011

Hurrah it's release time again! Now hold your horses, it's not the shop yet, but it is creeping slowly towards the release window poised to jump out, but not quite yet. Instead we have a few previously unannounced goodies to release to you. They are:

New File Manager

The new File Manager brings file management on Moonfruit into the new decade! All your files (and ours) are now displayed in thumbnail or list view for easy review and navigation. List view allows you to sort by name, size, upload date and file type. You can also reduce or increase the size of the file manager window to see more or fewer of your files in one go. The upload process has been simplified with more feedback on progress of individual files, and you can now drag files between folders more quickly and easily.

myFilesUpload.jpg
File manager and upload

myFilesListSort.jpg
File manager list view

Getty images

Those amongst you with eagle eyes may have noticed the Getty name on our partners page some weeks ago, but we've now added a bunch of Getty images directly into our File Manager for you to use within your site. Initially there are 350 to choose from in the 'Getty' folder in the Library, but we'll be adding more as we go. Getty images are a great way of adding high quality photography to your site which can really make it look fantastic. These images are only available to subscribers, so that's another reason to upgrade ;-)

GettyImages.jpg
Getty Images in the File Manager

New templates

We've also added 5 new blog templates, as well as adding the blog to a bunch of the old templates, so there are now 30 blog starting points to choose from in the Moonfruit template wall! The 5 new templates look a little like this.

newTemplates.jpg
5 new blog templates

And that's about it for now. Let us know if you spot any unusual behaviour and as always we welcome your feedback!

Wed, 3 Aug 2011

Sarah

Wed, 3 Aug 2011, 15:44




Behind the Scenes with Eirik Pettersen, CTO of Moonfruit

As an Intern I’ve been given the opportunity to sneak behind the scenes and meet the greatest minds within Moonfruit. Some of these interviews may be “less serious” than you might expect. We start the series with Eirik Pettersen CTO.

The first thing Eirik Pettersen asked me was, ‘Does anyone know where I can find a sewing machine?’ I replied ‘I don’t kn…’ ‘CAUSE I’M RIPPED!’ he roared. Bewildered, I watched him saunter down the hallway, gym bag on his back. From then on I knew who Eirik Pettersen was.

Eirik & the InternPettersen is the self styled Chief Technology Officer here at Moonfruit. Asked to explain his role to me he describes it as three targets he likes to ‘hit.’ He oversees new product development, keeps the servers running and generally chips in with the strategic direction the company is heading in. In an attempt to find a common ground between us I suggest it’s similar to the three parts of a workout; Warm-up, muscle work and cool-down? But Pettersen quickly corrects me that there’s no time for a cool-down – He’s always pumping iron.

As one of the earliest members of the Moonfruit operation I asked him about the company’s early days. He says that it was an exciting time for Wendy Tan White (CEO) and himself, the two ambitious friends who had entertained the idea of a company back in their University days. We moved on to when the company really started to grow, noticeably as new colleagues such as CFO Joe White joined the team. I joked that Pettersen was ‘green’ over the Joe’s success – but this somehow got mistaken as a compliment concerning the Hulk. The conversation soon after turned to superheroes, Thor being a particular favourite of Pettersen.

I wasn’t surprised considering his name that Norse mythology was an interest of Eirik’s, and I wouldn’t be surprised if Thor was who he liked to model himself on. Aside from this we delved into Pettersen’s private life. ‘You cannot mix fruit and chocolate,’ he declares while mixing a protein shake. I first thought he was poorly trying to make one of those parodies which joke about food – ‘cheesecake? Cheese mixed with cake!?’ – But Pettersen was more adamant that this fruit and chocolate problem was a real concern. Seeing my puzzled face he blurted, ‘It’s as bad as mixing mustard and coffee.’ I could see this was a sensitive subject for the gastronome. Note taken not to get those chocolate coated strawberries I had my eye on.

We had moved into the kitchen so I could make myself a coffee while Pettersen started cracking a number of eggs into a bowl. I said to him ‘that’s going to be a mean omelette,’ but to my horror the colossus simply downed what was in the bowl – yummy. This was the first clear insight I’d been given into one of the key members of the team here at Moonfruit, a series of interviews I’ll be carrying out to inform you all of the going’s on behind the closed doors. I asked Pettersen where he was heading as I saw him leaving for the door, to which he asked ‘do you know any good veterinarians?’ I considered the question and asked why? To see Pettersen raising his arms and bellowing ‘Cause these pythons are SICK!’

Tony the Intern!

Sysadmin Appreciation Day!

Today is System Administrator appreciation day. A day for all to commemorate the heroic efforts these modest workers make in maintaining the ‘structured flow’ of a company. This day of celebration was created by Ted Kekatos - a System Administrator. Considered depressed and lonely as most are in his job, Kekatos found hope in reading of a rare act of thanks for the work of a System Administrator, in which he was presented with flowers and fruit. The tough task this particular Administrator had to endure was to install the printers for the office – a classic example of one of the extra charges these kind people thanklessly do for us every day.

I took the time to interview one of our own Admins here at Moonfruit, Hiren Joshi, tired but accommodating after installing the latest coffee machine in the office. "It’s a tough job, but someone has to do it", he says, putting on a brave face considering his clearly crumbling interior.

Super Geek Josh

I ask him if System Administrators are under-appreciated because no one really knows what they do. A simple answer would suffice, but Josh decided it better to use the Hindu Trimurti to describe the workings of a website office. The devout atheist described "the Designers as the Creators, System Administrators as the Preservers, and Marketing as the Destroyers." Open to debate is how I’ll leave this portrayal, but I felt it wise not to ask his opinion of the Support Team...

I get the impression Josh sees himself as a kind of maternal figure for the company - Florence Nightingale with a Leatherman and a phone flashlight. Yet he would describe himself instead in a Sherlock Holmes mould - problem solving to save the computer world of viruses and bugs.

But not being recognised for these gallant efforts clearly takes a toll on System Administrators. Josh tells me that he likes 'the odd drink’ after a hard days labour, as he trawls through the long list of his favourite Soho dives. The odd drink may be an understatement, considering his reliance on coffee to get him through the day. A medicine for a heavy night, or possibly something different – "Do you like your coffee Irish?" he casually asks.

But Josh takes solace, while drinking from his camera lens canister. He tells me that, as much as the job may appear boring, "System Administrators have a reputation for being adrenaline junkies." I ask him if it’s a case of working hard and playing harder, but he gives the impression that his work is more for medicinal purposes to control his hyperactive lifestyle. He boasts of his accomplishments like a young Brownie parading her sash of badges: "Skydiving, abseiling...", he counts with his fingers, but a significant mention should go to his pride in his fire safety certificate. "They give you a fluorescent jacket and everything", he exclaims - I was soon understanding why Kekatos felt the need for creating this day of appreciation.

So I conclude this piece with great thanks to System Administrators, for all the hard work they do in maintaining comfortable office environments. I now hope that people will not have to revert to a calendar to recognise and be thankful for the hard work they do. Oh, and I take milk and no sugar in my coffee - thanks, Josh!

By Tony - Our Lovely Intern!

.....................................................................................................................................................

Bonus Link

A quick quote from one of the Moonfruit Team

"Moonfruit's sysadmin team grease the wheels of the company with dedicated attention to vital server hardware, good quality coffee, and trips to the pub in equal measure. We wouldn't get by without all their hard work."

Wed, 27 Jul 2011

Sarah

Wed, 27 Jul 2011, 15:52




Get Blogging with Moonfruit!

Last week we put our blog feature out into the wild in public beta for everyone to try out and see what they thought of it. The feedback to date has been great and we're really glad that you all like it! The blog platform is waiting for you all to give it a try.

To help you get started we have 9 new beautiful blog specific templates for you to choose from. Alternatively you can use a standard template and tailor this to meet your own blogging needs.

Blog Templates First 9

We've had a few questions about what a blog actually is and how it might be useful to your business so here goes!

Blogging has been around since 1997 (in it's long form name weblog, shortened to blog around 1999). Since then people have been building these types of sites and as of 16 February 2011, there were over 156 million public blogs in existence. Today the lines are very much blurred between what a blog is and what a website is. Traditionally a website was something were you update individual pages with content in the form of text, images, audio and video. There was no concept of when it was published and you couldn't easily syndicate it to other sites.

In comparison to a website, blogging provides a way to structure your content as 'posts' in reverse chronological order, with the most recent post available at the top of the page. Posts can be tagged to be able to find relevant content first and is published through a standard called RSS (the orange icons that you see on the internet). This in turn can be used to re-publish your content to other services automatically, such as TwitterFeed.com for publishing blog content to Twitter. Something that is fast becoming the norm with blogging is the ability to share your posts through Facebook and Twitter using the Like and Tweet buttons. Most blog platforms provide this as an extra that you have to add in yourself - we've taken all the pain away and it's there by default.

You can use a blog in various ways depending on whether you are blogging as a business or blogging for pleasure. If you are a business looking to use the Moonfruit blogging feature then you may choose to use it for letting people know about your latest products, Maybe provide news or information around what your company is up to at the moment, providing your customers with an insight into the inner workings of your business. Your blog isn't just about publishing either. When you publish a post you can enable comments and then have conversations with potential customers creating a community.

As an individual you can use your blog to share your passions, interests and insights. It is a place to share and learn from others. The world is your oyster and now is the time to give it a try!

- page 2 of 22 -