We've now looking at the last places that you'll want to make sure your keywords are correctly represented to make sure there is good consistency in your content.

5 Your page content, e.g. the text that is on your page

This includes all the other contents on your page, particularly text and any 'alt tags' (alternative text) you have on your images. All this text is represented in the HTML and therefore gets picked up and used by search engines, so make sure it includes some of your keywords. Don't just dump them in so that it's a mess of words (remember your site is read by people too!), so make sure they are relevant and fit in.

For example, on my site I've included the following passage on the home page:

"Picking up and dropping off 24 hours per day!! If you want a West London Taxi call us now" and "So when you want to book a West London Taxi just think of us and call 0870 23 34 xx".

Both of these include my "west London taxi" keyword, and with other references to "Taxi bookings" and other services I offer on the page, this will all support my rankings. But I've been careful to make sure it's still readable and not overly crowded.

6 Links on your page, including the anchor text, e.g. the text on which the link is set

As well as the menu links on my page (which use the menu name as alt text), links in text on your page are a good way of reinforcing your keywords and creating interlinking between your pages.

For example on my home page, I have created links on the words "book a west london taxi" which go to my taxi booking page. To do this in SiteMaker you have to be using a 'standard font' text box (usually preset to be your body font), as only these types of text boxes allow links ('graphic fonts' do not allow links to be set). Next select the text box, then select the text string by clicking and dragging. Then go to the editor, and click on the link panel, choose 'link to a page' and select your page. Then 'apply' and save the page. This link will be correctly represented in your HTML along with the 'anchor text' which is the words on which the link is set, and be read and indexed by search engines.

Then on my taxi bookings page (and other pages), I have created links in the text back to my home page using anchor text like "Joes West London taxis", etc.

Try to make sure that all your pages have 1, 2 or 3 links to other pages using relevant keywords. Don't go nuts and put in 10/20 links, this might be overkill and penalised.

7 Images on your page

Your images can also be used to flag keywords as well as provide a text description of the image itself. For example on my home page I have set an 'alt tag' on the image to say "Office building image - book a west london taxi". This additional text provides extra information about your site, and the text description makes the contents more accessible user users with screenreaders. You can also make these images links to other pages in your site too, which will further improve the interlinking of pages.

To create an 'alt tag' on your image, select the image and then in the 'Editor' click on the 'Style' tab, and then the 'alt tag' button. Then enter your text and choose whether you want to display the text on rollover (it will always be displayed in the HTML), and then 'apply' and you're done.

8 Referral links to your pages

We used referral links to get the site listed in the first place, but they are also a good tool to improve the keyword relevancy and keep your site high in the rankings. It's always worth asking other site owners in related fields to put a link back to your site, and include some of your keywords in the link text. No everyone will do this, and its best not to pester people too much, but if you already have a relationship with another site owner, then this could be a good thing to do.

And that, as they say, is that! Like I said at the beginning, this is not meant to be the be all and end all of SEO guides, but provides some useful, practical tips in a confusing world.

Another good free tool to check how well you've optimised your site is: http://www.widexl.com/remote/search-engines/metatag-analyzer.html

Which will give you a report on the keyword density of your site and the links on your page. My site ranks 'very good' for title, description and keyword relevancy to the site contents, which is a good place to start.

Anyway, I hope you've found this useful, and let me know if you have any tips of your own.

Next Article in Series: SiteMaker and Search Engine Optimisation (SEO) - Part VI